The coronavirus has changed everything we have grown accustom to. Whether it’s been altered or put on hold, there is a never-ending list of things that we have to adjust in order to get back to some semblance of normalcy. The same can be said about marketing strategies for health insurance companies, especially agents. The fact is that the end of 2020 will be very interesting considering the influence of the pandemic and also the election.
Depending on what happens, people will have a completely different view of 2021 than they did going into 2020. So, as one of the more experienced health insurance agents, what can you do to make sure that your business continues to thrive during the year and into next year?
“One of the most important things that you have to realize is the transition to newer forms of marketing, especially digital. Companies that relied more on print and television options are now looking into Facebook and Google.”Justin Jacobs
Why? There are many advantages those options have including targeting, tracking, reporting and building relationships with audiences through retargeting or social engagement. However, the two most important reasons are because of the coronavirus and also because of versatility in marketing. If you offer assistance with a family of four when it comes to health insurance and then can also help someone in their 60’s with their Medicare supplements, it’s important to make sure that you are advertising for both those services.
Do’s & Dont’s:
Don’t focus on what will net you more of a profit, focus on making sure that you are reaching out to all potential consumers and audiences. Why? Imagine someone who is 35 and has a family needs coverage and for the first time they aren’t getting it through their company. Then, that same person you help find coverage tells you that their parents are going to be signing up for Medicare for the first time ever and they would appreciate if you can help them. It’s that simple and it happens every day. Your challenges in marketing are due to the coronavirus but the real challenge is understanding how you need to change your strategy in order to be successful. This gives you a clear understanding of exactly what needs to be done in order to reach thousands of prospects while staying within your marketing budget.