Top 10 Marketing Platforms For Insurance Advisors In 2022

Marketing is one of the most challenging aspects of the healthcare industry as insurance providers and
health care providers both struggle to distinguish themselves from the competition and advertise their
products and services to the right target audience. Because this matter has to do with the health and
well-being of people including their personal privacy and information, oftentimes there are restrictions
that make marketing even more difficult in this industry.

For many the biggest challenge of marketing for new clients who are seeking health insurance is to get
people to sign up throughout the year, rather than just at the end of the year or the beginning of it.
Everyday thousands of people sign up for new coverage so obviously there is still a market to go after
throughout the year. The right platforms can help you get business regardless of what time of year it is.
Where Should Insurance Advisors Market

If you were to focus your energy on a variety of platforms that promise to bring your content in front of
a targeted audience, the first question you need to ask is how is that audience targeted? If you are
offering them the service of health insurance, then you need to target an audience that is obviously in
need for better coverage. However, in some cases that person may not need your assistance now but
introducing them to your name and brand could offer you benefits the next time they are interested in
finding coverage. As an advisor you should start marketing on these platforms:

1. Google my business: One of the best advantages of being able to market online is the ability to
have a free listing with googles directory and map section. This allows you to list your business
in your area so the thousands of locals can see the services you offer and how to contact you.
You can easily create an account and begin to track how many online visitors and phone calls
the listing generates for you each month.

2. Google organic rankings: If you have a website, you may consider going after some organic
rankings. Studies have shown that experienced consumers who know how to use search engines
will sometimes bypass the maps and paid ads and focus on organic rankings to determine which
vendor they will go with for the service or product they need.

3. Facebook: The largest social media platform in the world is still one of the strongest to advertise
on if you are offering a variety of services including health insurance. Facebook's audience is a
bit older, but they are also more focused on the content they are viewing, especially written
content. This is where a strong headline and a well put together article or blog can grab
somebody's attention.

4. YouTube: The second largest search engine in the world offers you an opportunity to showcase
your personality and knowledge on the subject directly to the viewer by creating and posting
videos. The advantage is that you can add descriptions to the videos that allow you to come up
in searches that are relevant to important topics including health insurance and Medicare.

5. Email: More than likely you are gathering the contact information of your current clients and possible leads. Add every single person to your mailing list and make sure that you are sending emails out at least once a month but try to stay away from promotional content. Offer advice on staying healthy, lowering your health care costs and changes that they need to be aware of.

6. Mailers: Audiences do respond to more traditional methods which includes direct mail pieces to
the person's home or place of work. This type of content should have some type of promotion
or incentive to get people to either call or visit the office if you want it to be successful.

7. Webinars: A great way to connect with an audience and get them interested immediately is to
host a webinar. People can join these webinars and unlike the videos on YouTube they can ask
you direct questions to get important information that they need from a professional. It's easy
to promote a webinar and this might be something you want to do closer to enrollment season.

8. PPC: If you have a budget and can afford pay per click advertising you may want to consider it as
it still generates immediate traffic and potential sales. People who are getting health insurance
on their own for the first time are more likely to click on these ads because it's the first thing
they see, and they want to find affordable coverage as quickly as possible.

9. Instagram: Another popular social media platform is now climbing up the charts as a place
where health insurance advisors and providers can start to advertise. While Instagram has not
been seen as an ideal platform because it usually focuses on content directed towards a
younger audience, because younger people are becoming entrepreneurs or going into work for
themselves as independent contractors, they are needing to find their own source of health
coverage much earlier than usual

10. Display ads: If you can create quality video content you might want to consider using it on
display ads that will show up on a variety of areas including when people are streaming video
content, reading blogs, playing games on their phone or browsing the web.
Ideally, you should invest a large amount of your time and marketing budget into creating the best type
of content you can. You should also dedicate a large amount of your time to developing the content
routinely every week. For example, if you are writing blogs or doing online videos you need to make sure
that you have new content to post every week so you may want to start with creating a batch to begin

If you are producing high quality content and showing people the value of working with an insurance
advisor, these platforms will be great for displaying that content and reaching audiences everywhere.
Some platforms might require a bit of a budget to get going and some may benefit from simply adding
quality content each week. Be patient with this strategy as it will pay off, but it may take some time,
especially if you are working with a smaller budget.


How can I become a successful Medicare supplements advisor in Florida?

The primary role of a Medicare supplements advisor in Florida is to help people turning 65 and the disabled under 65 find the right Medicare plan to suit their budget. Learn everything about Medicare and health insurance with the help of JoinHPM experts today!

As a Medicare supplements advisor, you must know the difference between supplemental insurance plans and their coverage details. Building a career in this field will help you build strong relationships and help many people get the right insurance policy.

JoinHPM helps you set up your office, marketing plan, ID cards, and all the logistics involved in running the show as an independent agent. Before you come into the market, you need to undergo strict training with one-to-one sessions with industry professionals.

You can become a successful Medicare agent in Florida if you have-

  • The right attitude, communication skills, and a knack for sales.
  • Good knowledge of all Medicare products, including ones offered by the government and the private insurance companies.
  • A health insurance license, especially a state health insurance producer license, and the right certifications.
  • A clear understanding of the different Medigap or Medicare supplemental insurance plans, Medicare Advantage Plans, and Medicare Part D Prescription Drug plans.

You can become an independent broker selling policies from several insurance providers, or you can choose to work for an insurance carrier selling policies only from a specific agency.

With the help of JoinHPM, you get an opportunity to understand the vital aspects of Medicare policies that will help you become a better Medicare agent in Florida. To know more about the training options and benefits, get in touch with us on www.joinhpm.com or call us on (844) 696-3975 today!


How can I get a health insurance agent license in Florida?

Getting a health insurance agent license in Florida requires you to undergo a training program with skilled professionals who are authorized to teach you. To understand everything about becoming an agent, get in touch with JoinHPM experts today.

A health insurance agent license is a must for anyone who wants to sell Medicare and health insurance in Florida and other parts of the country. The primary role of an insurance agent is to sell insurance policies on behalf of the insurance carriers. Agents need to know the difference between all the procedures, their benefits, coverage details, the premium payable, changes in policy details, and much more to sell insurance policies.

As a leading advisory company, we provide you with the right training and approach to help you understand the market better. To procure a health insurance agent license you will need to –

  • Complete a pre-licensing training course that will teach about insurance policies, the state’s laws that apply, insurance ethics, and the type of insurance one can sell.
  • Pay a one-time fee for the examination.
  • Pass a state licensing examination with nearly 70% and above marks. Each state has a different licensure requirement; hence it is essential to consult with advisors to understand the process well.

You may also need to complete the AHIP certification, Errors and Omissions Certificate (E&O Insurance), get contracted and employed with multiple Medicare companies, and maintain your Health Insurance License Continuing Education.

You can opt for classroom training or an online option, depending on your time and availability. But it is advisable to undergo practice under an expert who can guide you to procure your health insurance agent license. To understand more about this field, get in touch with advisors at www.joinhpm.com today.


What is the role of the Medicare advisor Florida?

A Medicare advisor Florida has a huge responsibility of guiding clients with the right health insurance options in the market. With JoinHPM, you get an advantage to boost your career and become the ally your customers want. Get in touch with experts today!

We understand the crucial role of a Medicare advisor in Florida and the responsibilities the position brings with it. As one of the leading Medicare plan advisory company, we are passionate about helping you find your ideal career and honing your skills to help clients across the county.

Your role as a Medicare advisor includes-

  • Understanding the difference between the Original Medicare plan, Medigap or Medicare Supplemental Plan, a Medicare Part D prescription plan, and a Medicare Advantage Plan.
  • Advising clients of the significance of enrolling under different plans, if required, along with the benefits and coverage details.
  • Ensuring that the plans chosen by clients fit in their budget without burdening them in the long run.
  • Knowing the local demographics, hospitals, private clinics, and physicians in the state of Florida.

We provide you with on-going training and support you with all the logistics required to become an independent Medicare agent in Florida. As a specialist, you must be present for your client over a call, in person, or even a video call. We make all the arrangements that support you to manage your job and boost your career ahead peacefully.

We help all our advisors be paid directly by the insurance carriers for most of the contracts, eliminating delays in commissions. If you wish to become a successful Medicare agent in Florida, get in touch with experts at www.joinhpm.com today!


How much salary does a health insurance agent earn annually?

The salary of a health insurance agent in Florida differs from the person’s expertise to the table. An entry-level agent will earn lesser than an experienced one. To understand the difference, make sure you stay tuned till the end.

We have heard several myths and speculations regarding the salary of a health insurance agent in Florida, and other states. While there may be a difference in the salary range; however, the wage is nearly in level with the current market rates and cost of living. Before you jump to ‘how much can I earn?’, let us understand a health insurance agent’s core responsibilities and qualifications.

  • You need to have excellent interpersonal skills with a flair for communication.
  • You do not need to have a formal college degree.
  • You have to undergo the pre-licensing program and earn a legal license before applying for a health insurance agent job.
  • Your knowledge of all types of insurance will be a boon and help you deal with clients better.

Some of the benefits of a health insurance agent may include 401(k) matching, disability benefits, work from home, vision insurance, paid time off, health insurance, and much more. Your employer will give you a better understanding of all the benefits, if applicable.

However, your salary as a health insurance agent may vary between $40,000 to $75,000 per annum in Florida. The average base salary is around $55,000, but it needs clarification by the company. The examinations and licensing and background checks make it tough to get through as a health insurance agent.

Boost your journey and answer any salary query as a health insurance agent right away. To know more about our services, give us a call on (844) 696-3975 or visit our website www.joinhpm.com today!


What are the core responsibilities of a health insurance agent Orlando?

As a health insurance agent Orlando, you have a huge responsibility towards the community and helping the ones who need to make the right insurance decision. With the proper guidance from JoinHPM, you can now make a difference to everyone around you.

Health insurance agent in Orlando is licensed to sell health insurance policies to individuals of any age group. As a healthcare agent, you will be required to-

  • Develop relationships through prospecting.
  • Guide buyers with different types of insurance policies available in the market.
  • Present a clear difference between the Original Medicare offered by the government and private companies’.
  • It includes having excellent knowledge of Medigap (Medicare Supplemental Insurance Policies) and Medicare Advantage Policies.
  • Abide by the procedures and rules of Assurance, state, and regulatory bodies.
  • Calculate premiums for the client, monitor insurance claims, maintain a database of all information, and help clients settle any insurance claims of their policy.

health insurance agent’s job description involves generating revenue or making profits and building lasting client relationships. Your job description will also include-

  • Meet monthly sales targets.
  • Upgrade your knowledge via training and the latest updates in the health insurance sector.
  • You may also (optional) require a high school diploma or a bachelor’s degree to start your career.
  • Great communication skills.

You must not have a formal degree to become an insurance agent; however, you will need to complete pre-licensure training to develop core competencies and acquire a legal license before starting. If you wish to make a mark in this industry, let us help you understand everything about a health insurance agent in Orlando by clicking www.joinhpm.com today!


6 Top Qualities That Make A Good Medicare Agent.

Medicare agent is knowledgeable and showcases a sense of responsibility and empathy towards all their clients. If you wish to become an agent with JoinHPM, get in touch with our advisors today.

Suppose you have ever contemplated becoming a Medicare agent or wondered whether this career is the one for you. In that case, you first need to understand qualities that are relevant to this profile.

It is not an easy job; however, its share of positives is highlighted further with your attributes. The top 6 qualities that you need to become a good Medicare agent include-

  • People skills- When you put the client first, you automatically gain your client’s trust, making it relatively easy for you to wade the waters.
  • Communication- It is the most crucial factor in any customer facing industry. Good, clear, and concise communication ensures customer satisfaction.
  • Empathy- When you can empathize with your clients and address their pain-points without disrupting their routine, you earn a follower and an admirer.
  • Product knowledge- It is essential to have product and service knowledge to become a good Medicare Agent. From the insurance plans to the companies that provide them, every small detail matters during negotiating a deal.
  • Honesty- Being honest with your clients goes a long way in building lasting relationships. Telling the truth upfront about any discrepancies or any plan that is not fit for the client will also help you repeat business.
  • Technical knowledge- While it is crucial to know all details of any product, understanding all the product’s legal and tax aspects is also essential. It will help clients plan their budget and help with their finances as well.

Make the most of your career as a Medicare agent by joining www.joinhpm.com today!


What is Medicare plan assistance, how does it work?

Medicare plan assistance helps your clients choose the right Medicare policy that works in tandem with their Original Medicare Part A and Part B plans. If you wish to impact the way residents look at Medicare policies, get in touch with our consultants on JoinHPM today!

Medicare plan assistance becomes very crucial for someone nearing 65 years of age. With rising expenses and confusing options, they need the right person to guide them in choosing the plan that works for them. Whether it is enrolling under Original Medicare Part A or Part B or adding supplemental insurance plans, there is always a need to seek the right advisor. And that advisor can be you.

As the health insurance company continues to grow at a staggering rate, you need to be on top of your game and understand the market better than your competitor. With the help of Medicare plan assistance you can not only get better clients, better revenue, but a consistent working environment that will help you generate new business.

JoinHPM has been catering to requisitions in the Health Plan Markets for the past decade. With us, you get a chance to grow faster, grow in this field, and generate faster results. We help you with a personal website, CRM software tools, lead programs, mobile digital tools, personal coaching, customized marketing, client management assistance, payment processing, and the latest market trends.

We know the importance of having back-end support in creating a valuable and lucrative business. JoinHPM offers that assistance, including field support advisory. We help you devise appropriate ways to approach prospects, develop a cohesive prospecting strategy, and much more.

To know more about Medicare plan assistance, get in touch with us on www.joinhpm.com or call us on (844) 696-3975 today.


Where Should Health Insurance Agents Market Themselves Online?

For health insurance agents, 2020 has been a very interesting year. You have the coronavirus pandemic sweeping the globe, turmoil in the United States with the elections coming up at the end of the year and that’s all before we even got to August. It’s easy to see why so many professionals are struggling to adjust to these hectic times and one of the areas many are struggling in is marketing, digital marketing especially. While this may not be on the top of your list of things to work on right now, the fact is that the end of the year will bring millions of Americans who are unsure what to do when it comes to their health insurance.

Whether it’s regular coverage or Medicare, these people will need answers and they will look to agents to find them the best options and solutions that fit their healthcare needs as well as their budget. It’s not a simple task for anyone, even an experienced agent but right now your biggest focus needs to be on how to position or market yourself prior to open enrollment. The first thing you have to understand is that you do not have months to wait. Yes, that period is not here but it can take years to reach the top pages of Google, build email contacts, create quality information to market on social media and establish yourself as an expert in this field. That’s what people will be looking for this year, expert advisement.

If someone meets you or sees your ad somewhere, what do you think they are going to do? Call you? Probably not, the first thing they are going to do is head over to Google and research you. If they do not find information on you or your business you can be sure that they are not going to be interested in calling you because they will question how reliable an expert you are. On the other hand, having strong positions on Google and other sites can not only help you close more deals but can also generate leads for you throughout the year, something every agent will be interested in. Starting with a website and basic Google listings is a great way to establish an online presence and give people information that they can and will utilize when they are debating on whether or not to hire you or one of your competitors so make sure that you do not wait too long to get started.



5 Affordable Ways Agents Can Reach People During Open Enrollment

Open enrollment will certainly be interesting this year and there are going to be plenty of people looking for new assistance with their health coverage. People between the ages of 22 and 72, if not older, will be looking for the right guidance for finding coverage for the upcoming year and it’s up to you to not only help them, but to let them know that your services are available.

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