17Jul

Where Should Health Insurance Agents Market Themselves Online?

For health insurance agents, 2020 has been a very interesting year. You have the coronavirus pandemic sweeping the globe, turmoil in the United States with the elections coming up at the end of the year and that’s all before we even got to August. It’s easy to see why so many professionals are struggling to adjust to these hectic times and one of the areas many are struggling in is marketing, digital marketing especially. While this may not be on the top of your list of things to work on right now, the fact is that the end of the year will bring millions of Americans who are unsure what to do when it comes to their health insurance.

Whether it’s regular coverage or Medicare, these people will need answers and they will look to agents to find them the best options and solutions that fit their healthcare needs as well as their budget. It’s not a simple task for anyone, even an experienced agent but right now your biggest focus needs to be on how to position or market yourself prior to open enrollment. The first thing you have to understand is that you do not have months to wait. Yes, that period is not here but it can take years to reach the top pages of Google, build email contacts, create quality information to market on social media and establish yourself as an expert in this field. That’s what people will be looking for this year, expert advisement.

If someone meets you or sees your ad somewhere, what do you think they are going to do? Call you? Probably not, the first thing they are going to do is head over to Google and research you. If they do not find information on you or your business you can be sure that they are not going to be interested in calling you because they will question how reliable an expert you are. On the other hand, having strong positions on Google and other sites can not only help you close more deals but can also generate leads for you throughout the year, something every agent will be interested in. Starting with a website and basic Google listings is a great way to establish an online presence and give people information that they can and will utilize when they are debating on whether or not to hire you or one of your competitors so make sure that you do not wait too long to get started.

 

29Jun

How Coronavirus Changed Health Insurance Marketing Strategies

The coronavirus has changed everything we have grown accustom to. Whether it’s been altered or put on hold, there is a never-ending list of things that we have to adjust in order to get back to some semblance of normalcy. The same can be said about marketing strategies for health insurance companies, especially agents. The fact is that the end of 2020 will be very interesting considering the influence of the pandemic and also the election.

18Jun

5 Affordable Ways Agents Can Reach People During Open Enrollment

Open enrollment will certainly be interesting this year and there are going to be plenty of people looking for new assistance with their health coverage. People between the ages of 22 and 72, if not older, will be looking for the right guidance for finding coverage for the upcoming year and it’s up to you to not only help them, but to let them know that your services are available.

10Jun

Are Health Insurance Agents Overlooking The Value Of Millennials?

Millennials are defined as people who were born between the years of 1981 and 1996. That’s a lot of space and even those born within the set years may vary in personalities and grasp on technology. Someone who was born in 1981 will certainly have challenges when it comes to adapting to technology while someone who was born in 1996 will have grown up learning directly during the advancements in technology and as they became more common-place in our society.

08May

Free Ways To Market Medicare Insurance Services To Seniors

Medicare insurance, especially supplements, are some of the most contested keywords in all of internet marketing. Google can charge over $100 for a single click for this keyword during open enrollment and lead generation companies will charge much more than that for qualified leads. So, how do you know the best and most affordable ways to market during this time, or any time throughout the year? What about better than affordable, what about free?

12Apr

What Does HPM Give You As A Health Insurance Agent?

The competition for health insurance agents has never been higher as people have shifted from wanting to meet face to face to now wanting to go online and get answers. Why would someone talk to a complete stranger when they can easily call one of the time insurance providers in the state or country and get a quote directly from them? That’s a good question and it’s one you have to answer before you can expect anyone to take the time to work with you and then give you their business for years. You have to put in the work and make sure that you are giving that person amazing service if you hope and expect them to be with you for a long time.

22Jan

Why Agents Need To Do Monthly Newsletters To All Prospects & Clients

Monthly newsletters, especially via email are nothing new and they often get deleted before you even read them. How many times a week do you look at your email and see newsletters from companies you’re familiar with and those you are not familiar with and decide to just delete the message? So, if that’s the case then why should health insurance agents spend their time to generate and send out monthly newsletters? Think about the question again,

20Jan

LinkedIn Vs. Facebook Marketing For Health Insurance Agents

Most people really do not know the difference between Facebook and LinkedIn from a marketing standpoint. They know that LinkedIn is more for business and Facebook is more for connecting with consumers. For health insurance agents, this example can create a lot of confusion as they waste their time on both platforms each day, not targeting the right audiences or using the platforms the right way.