Open enrollment will certainly be interesting this year and there are going to be plenty of people looking for new assistance with their health coverage. People between the ages of 22 and 72, if not older, will be looking for the right guidance for finding coverage for the upcoming year and it’s up to you to not only help them, but to let them know that your services are available.
Millennials are defined as people who were born between the years of 1981 and 1996. That’s a lot of space and even those born within the set years may vary in personalities and grasp on technology. Someone who was born in 1981 will certainly have challenges when it comes to adapting to technology while someone who was born in 1996 will have grown up learning directly during the advancements in technology and as they became more common-place in our society.
Medicare insurance, especially supplements, are some of the most contested keywords in all of internet marketing. Google can charge over $100 for a single click for this keyword during open enrollment and lead generation companies will charge much more than that for qualified leads. So, how do you know the best and most affordable ways to market during this time, or any time throughout the year? What about better than affordable, what about free?
The competition for health insurance agents has never been higher as people have shifted from wanting to meet face to face to now wanting to go online and get answers. Why would someone talk to a complete stranger when they can easily call one of the time insurance providers in the state or country and get a quote directly from them? That’s a good question and it’s one you have to answer before you can expect anyone to take the time to work with you and then give you their business for years. You have to put in the work and make sure that you are giving that person amazing service if you hope and expect them to be with you for a long time.