Medicare insurance, especially supplements, are some of the most contested keywords in all of internet marketing. Google can charge over $100 for a single click for this keyword during open enrollment and lead generation companies will charge much more than that for qualified leads. So, how do you know the best and most affordable ways to market during this time, or any time throughout the year? What about better than affordable, what about free? There are still ways to market yourself for free and generate some traffic and interest throughout the year. These tips should help you get started but remember, because you are not putting in the money you have to put in the work to see results.
Google Business Listings:
These are a favorite because they allow you to show up on page one of Google searches for people within your area and they are completely free.
LinkedIn Networking:
Connect with professionals as well as entrepreneurs who would be in need of health insurance because they work independently or own a small business.
Create An Email List Of Prospects:
This can take some effort and time because you need to grow the list organically but the more contacts you get, the better chances you have of getting people to contact you during the busier times of the year.
Get on Pinterest:
Seniors love Pinterest and believe it or not but the ratio of seniors to younger people on this social media platform is even higher than Facebook. Get on there and start sharing reliable and informative content.
These strategies may generate different results, but they require no more than an hour or two a month to keep active and could net some big results for you throughout the year. Not every lead has to be generated via paid advertising, but you still have to put in the effort if you want to see these platforms benefit you.
Set realistic goals as well because you are focusing on organic leads which means you cannot expect results within a few minutes or even days.