Here’s the thing: Dental insurance is one of the easiest and most lucrative products you can add to your portfolio, so it’s honestly surprising that more agents aren’t focusing on it. Think about it—everyone needs dental care, whether they’re seniors, families, or individuals. Yet, many agents leave this golden opportunity on the table, overlooking the potential it holds for boosting their income and client retention.
So, why aren’t more agents offering dental insurance to their clients? Let’s dig into why you should and how adding dental insurance to your portfolio can transform your business.
The High Demand for Dental Insurance
We all know that people value their health, but dental care is often treated as an afterthought. Here’s the kicker: more than 74 million Americans have no dental coverage, and a large number of those with coverage want better options. From routine cleanings to more complex procedures like root canals and crowns, dental health is a non-negotiable part of life—and that means high demand.
So why isn’t every agent jumping on this opportunity? Most likely, it’s because they underestimate how easy it is to sell dental coverage and how beneficial it can be for their clients. But the reality is, offering dental plans is a win-win: clients get access to affordable care, and agents open up a whole new stream of income.
Why Adding Dental Makes Sense for Agents
Dental insurance is more than just an add-on—it’s an easy gateway to increase client satisfaction and revenue. Here’s why:
- It’s Affordable for Clients: Unlike some other health insurance products, dental insurance is typically very affordable. That means it’s an easy sell, especially for clients who are already concerned about out-of-pocket costs. Whether you’re working with individuals, families, or Medicare beneficiaries, the conversation is simple: affordable premiums, with big returns in terms of care.
- It’s an Easy Upsell: When a client comes to you for health insurance—whether it’s Medicare, an Individual & Family Plan, or something else—they’re already looking for ways to protect their health. Offering dental insurance as an additional layer of protection just makes sense. Clients don’t want to deal with separate agents for their different needs. By offering dental coverage, you become their one-stop shop, which not only increases your sales but also builds trust and loyalty.
- Boost Client Retention: Here’s where dental insurance truly shines—offering it leads to better client retention. When you cover **all** their insurance needs, from health to dental, clients are much less likely to shop around. They’ll stay loyal to the agent who took care of them from the start.
Why Aren’t More Agents Selling Dental Insurance?
This is the part that blows my mind. Agents often don’t realize just how profitable and easy dental insurance is to sell. They’re leaving money on the table and missing out on the chance to boost their retention rates by bundling dental with other health plans.
The truth is, dental insurance sells itself. Who doesn’t want the peace of mind that comes with knowing their dental care is covered? Plus, offering dental gives you more touchpoints with your clients, which keeps you at the front of their mind when other insurance needs arise.
At Health Plan Markets (HPM), we encourage all our agents to see dental insurance for what it is: an essential part of any well-rounded insurance portfolio. And we don’t just tell you to sell it—we support you with the tools, training, and marketing resources to make it happen.
How Health Plan Markets Helps You Sell Dental Insurance
At HPM, we provide the resources and support you need to successfully offer dental insurance to your clients. Whether you’re adding it to Medicare plans or offering it alongside Individual & Family Plans, we’ve got you covered:
- Training and Education: We make sure our agents fully understand the ins and outs of dental insurance, from coverage details to common client questions. With HPM, you’ll be confident in presenting dental as an essential part of your client’s health care strategy.
- Marketing Support: Need help getting the word out? Our marketing team is here to assist with targeted campaigns, client education materials, and even strategies for bundling dental insurance with other products. You’ll have everything you need to make dental a key part of your sales strategy.
- Technology: Our easy-to-use systems ensure that quoting and enrolling clients in dental plans is a breeze. The more streamlined your process, the quicker you can close deals and move on to the next opportunity.
Don’t Leave Money on the Table
At the end of the day, dental insurance is one of the simplest and most effective ways to increase your income while giving your clients something they actually need. If you’re not offering it yet, it’s time to ask yourself: why not?
The demand is there. The opportunity is there. And with HPM by your side, you’ve got all the tools to take advantage of it. So don’t wait—start offering dental coverage to your clients today and watch your business grow.
Book a call now to learn how Health Plan Markets can help you seamlessly add dental insurance to your portfolio and start seeing the benefits right away.