OUR STORY

Founded in 2013 by Justin Jacobs, Health Plan Markets (HPM) has grown from humble beginnings to become a leading Field Marketing Organization (FMO) in the health insurance industry. What started as a one-man operation run from the trunk of a car has blossomed into a nationwide network supporting over 700 agents and serving more than 50,000 members across 41 states.

Our Mission

At Health Plan Markets, our mission is clear: to improve the lives of our community with affordable health care. This purpose fuels everything we do, from supporting independent insurance agents to ensuring clients receive the best possible coverage

Our Core Values

1. Diamond Reputation

We strive for excellence in all our interactions.

2. Fueled by Purpose

Our mission drives every decision we make.

3. Servant's Heart

We’re here to serve our agents, clients, and community.

4. Stronger Together:

We believe in the power of collaboration and teamwork.

5. Inspiration

We believe in the power of collaboration and teamwork.

What Sets Us Apart

Innovative Technology

Our proprietary agent portal, HQ, is a game-changer in the industry. It provides a centralized platform for agents to access all tools and resources, streamlining their workflow and enhancing productivity.

Legacy Program

We understand the value of an agent’s life work. Our unique Legacy Program guides agents towards retirement while protecting their book of business, ensuring continued compensation for their loved ones.

Empowering Independent Agents

We provide exceptional systems and guidance to our network of over 700 independent insurance agents. Our approach focuses on building quality relationships, not just selling policies.

Comprehensive Product Offerings

While we specialize in Medicare products, including Medicare Advantage and Supplements, we also serve individuals and families.

Milestones and Achievements

2013:

Agency Start Up

Health Plan Markets is founded in 2013 by Justin Jacobs.

2014:

Top Producer for WellCare

HPM named WellCare’s Top Producer

2014:

Became an A+ accredited member of the Better Business Bureau

2015:

First Office

HPM opens first office in Orlando, FL

2016:

Expansion to Casselberry

HPM opens second office in Casselberry, FL

2017:

BBB rates HPM as A+ Company

HPM earns A+ from Better Business Bureau

2018:

Expansion to Jacksonville

HPM opens third office in Jacksonville, FL

2019:

Top Producer for Ambetter

Ambetter names HPM as Top Producing Agency for FL

2019:

Top Producer for Bright Health

Agency named Bright’s Top Producer

2021:

Expansion to Zephyrhills

HPM open new office in Zephyrhills, FL

2021:

Completed our Medicare Enrollment Center, HPM Shop

2021:

HPM serving 33 States

Agency now serves agents & clients in 32 states.

2024:

Opened our first wholly-owned office building in Orlando, FL

2024:

Joined the National Association of Brokers and Independent Agents

Expanded our team to include employees in Florida, South Carolina, and Kansas

Recognized as a top Insurance FMO by carrier partners including Oscar, Ambetter, Wellcare, and Bright Health

Our Leadership

Justin Jacobs

President

Justin Jacobs, President

Justin's background in physician marketing brings a unique perspective to agent support. He's passionate about building companies, developing systems, and executing successful marketing initiatives. When not leading HPM, Justin enjoys spending time with his family, boating, and scuba diving.

Sergio Diaz

Vice President

Sergio Diaz, Vice President

With over 20 years of experience as a second-generation insurance agent, Sergio brings a wealth of knowledge to HPM. He specializes in marketing, sales, and provider relationships, and is dedicated to helping agents achieve success.

Community Involvement

We believe in giving back to our community. Our initiatives include:

  • Weekly donations to Christian Service Center
  • Employee volunteer days at Second Harvest Food Bank
  • Donations to Red Cross and Stand Tall Community Outreach

Our Commitment

At Health Plan Markets, we’re committed to serving those who serve others. As an A+ rated Better Business Bureau member since 2014, we pride ourselves on maintaining the highest standards of integrity and service.

Whether you’re an agent looking for support or a client seeking affordable health care options, Health Plan Markets is here to help. Join us in our mission to improve lives through accessible, quality health insurance.

We look forward to hearing from you!

Call Health Plan Markets for information on how to join our growing team! For any inquiries, give us a call at (844) 696-3975 or contact us by clicking here.

Orlando Address

4004 Edgewater Dr

Orlando, FL 32804

Jacksonville Address

1403 Dunn Ave Suite 9

Jacksonville, FL 32218

Mailing Address

PO Box Box 162916

Altamonte Springs, FL 32716

Business Hours

Monday – Friday …… 9 am – 6 pm