In today’s dynamic health insurance market, versatility is the key to long-term success. While Medicare might offer stability with an aging population, Individual & Family Plans (IFP) represent a massive opportunity to diversify your book of business and secure clients across generations. As an agent, expanding into IFP allows you to reach a younger audience, meet the growing demand for affordable healthcare, and create lasting client relationships that will serve you for years to come.
But why should you, as an agent, prioritize selling Individual & Family Plans? Let’s dive into why IFP is a market segment you don’t want to overlook.
The Growing Demand for Individual & Family Plans
In the wake of the Affordable Care Act (ACA) and rising healthcare costs, more people are seeking coverage outside of employer-sponsored plans. The IFP market is booming, with millions of individuals, freelancers, and families looking for affordable and flexible coverage options.
Here’s why this matters to you as an agent:
- Reaching a Broader Client Base: By offering IFP, you’re able to engage with a diverse range of clients—from young professionals and small business owners to families seeking comprehensive coverage. This market includes individuals who are between jobs, self-employed, or simply looking for more tailored health insurance options. With such a wide client base, the opportunities are endless.
- Year-Round Sales Opportunities: IFP sales don’t just happen during the ACA Open Enrollment period. Special Enrollment Periods (SEPs) and life events such as job changes, marriage, or the birth of a child mean there are opportunities to sell IFP year-round. This can smooth out your sales cycle and provide steady income throughout the year.
- Cross-Selling Potential: Offering IFP opens the door for cross-selling opportunities. Many of these clients will also need dental, vision, or supplemental insurance, and by being their go-to agent for health coverage, you can increase your commissions and deepen the client relationship.
Diversifying Your Income with IFP
One of the smartest strategies for building a resilient insurance business is diversifying your income streams. Relying solely on one type of insurance product limits your potential, especially when you consider the fluctuations in market demand and policy changes. Adding IFP to your portfolio gives you an edge because you’re addressing the needs of multiple demographics.
At Health Plan Markets (HPM), we give agents the tools and training to succeed in selling IFP. From product knowledge to tailored sales strategies, you’ll have everything you need to confidently approach this market.
Client Longevity Starts with IFP
Here’s where selling IFP really pays off: by working with individuals and families early in their healthcare journey, you set the foundation for long-term relationships. A young professional purchasing their first health plan may later need Medicare or supplemental products, and because you’ve already built a relationship, they’ll trust you to guide them through each life stage.
The bottom line: IFP allows you to build a pipeline of clients that will stay with you for years. And when they refer friends and family, your book of business grows even stronger.
Marketing Support for IFP Agents
At HPM, we recognize that selling IFP requires more than just product knowledge—it requires strategic marketing to attract and retain clients. That’s why we offer comprehensive marketing support to our agents:
- Digital Marketing: We help you reach IFP prospects through targeted online campaigns, using platforms like social media, Google Ads, and email marketing. This ensures your message gets in front of the right people, driving leads directly to you.
- Community Outreach: Just like Medicare marketing, IFP benefits from local events and outreach. We support you in organizing health seminars, participating in community events, and even partnering with local businesses to increase visibility.
- Customized Collateral: We provide agents with branded materials, including brochures, flyers, and online content, designed to educate and engage potential IFP clients. This makes it easy to deliver a professional, consistent message that builds trust.
Why Health Plan Markets?
When you partner with HPM, you’re not just getting access to IFP products—you’re getting a partner invested in your long-term success. Here’s what sets us apart:
- Training: Our IFP training programs ensure you understand the nuances of these plans, positioning you to sell confidently and effectively.
- Marketing: From digital strategies to grassroots efforts, we equip you with the tools to attract new clients and grow your IFP business.
- Technology: We provide state-of-the-art tools that simplify the sales process, from quoting to enrollment, so you can focus on what matters most: your clients.
Take Action Today
Selling Individual & Family Plans is more than just an opportunity to grow your income—it’s a chance to expand your reach, serve more clients, and diversify your business in a rapidly changing healthcare landscape. With Health Plan Markets by your side, you’ll have the support, training, and tools to dominate the IFP market.
Ready to make IFP a key part of your business? Book a call today, and let’s talk about how HPM can help you succeed in the Individual & Family Plans market.