Medicare insurance, especially supplements, are some of the most contested keywords in all of internet marketing. Google can charge over $100 for a single click for this keyword during open enrollment and lead generation companies will charge much more than that for qualified leads. So, how do you know the best and most affordable ways to market during this time, or any time throughout the year? What about better than affordable, what about free?
What Does HPM Give You As A Health Insurance Agent?
The competition for health insurance agents has never been higher as people have shifted from wanting to meet face to face to now wanting to go online and get answers. Why would someone talk to a complete stranger when they can easily call one of the time insurance providers in the state or country and get a quote directly from them? That’s a good question and it’s one you have to answer before you can expect anyone to take the time to work with you and then give you their business for years. You have to put in the work and make sure that you are giving that person amazing service if you hope and expect them to be with you for a long time.
Why Agents Need To Do Monthly Newsletters To All Prospects & Clients
Monthly newsletters, especially via email are nothing new and they often get deleted before you even read them. How many times a week do you look at your email and see newsletters from companies you’re familiar with and those you are not familiar with and decide to just delete the message? So, if that’s the case then why should health insurance agents spend their time to generate and send out monthly newsletters? Think about the question again,
LinkedIn Vs. Facebook Marketing For Health Insurance Agents
Most people really do not know the difference between Facebook and LinkedIn from a marketing standpoint. They know that LinkedIn is more for business and Facebook is more for connecting with consumers. For health insurance agents, this example can create a lot of confusion as they waste their time on both platforms each day, not targeting the right audiences or using the platforms the right way.